You Want Your Book TAGGED on Amazon
There are so many things you can do on Amazon.com to help promote your book;
I hope you are utilizing all of these tools made available to you
(especially because the majority are free!). Being an author you know
marketing for your book can be quite costly but here is something you can do
for free which will help you gain great visibility- if done right. By now you have heard me mention the importance of voting at least once or
twice. VOTING is essential as your votes tell Amazon which books need to be
paid special attention to. Say your book had 2 reviews, each with 2 or 3
helpful votes. This is definitely better than 0 helpful votes but still
pretty weak in the overall scheme of things. Now imagine if everyone from
this program voted on your reviews during our Open House announcement. All
of a sudden these two reviews would have over 100 helpful votes. This will
grab Amazon's attention and give your book the credit it deserves. We have a
good group here and we need to use our power to make a voice on Amazon-
because we definitely can. Now let's get to TAGGING. Tagging is similar to voting but slightly
different. Amazon will let ANY Amazon user pick key words they feel should be
associated with a product and then post those to that product's Amazon page.
What does this mean? Say you are just read a Children's Book which you
loved. You could tag that book with keywords like "Bedtime Story, great
read, book recommendation, fairy tales, kids age 5-10" any sort of keywords
you feel describe the book. Here is what TAGS look like:
As you enter these "tags" or agree with "existing tags" you will notice
Amazon provides a drop down box that displays a number. This number
indicates how many times Amazon users have used this keyword to describe a
product, not just the one you are voting on.
Why does this matter? Because each keyword/tag (if you click on it) will
take you directly to a community. In this community the products with the
most tags will be displayed front and center for that community. Would it
not be great if your book was displayed here??? YES IT WOULD!! P.S. You can
tag your Listmanias and thus they will appear in these communities too. Let's take an example to clarify things. If you go to the Amazon page for "When I dream"
http://www.amazon.com/When-I-Dream-Robin-Landry/dp/1608605809/ref=sr_1_1?ie=
UTF8&s=books&qid=1276100606&sr=1-1 You will see this book currently has 15 tags. That is a good number to have
as each Amazon user can only vote up to 15 keyword/tags per book. You will
also see the number of times people agreed with these keyword/tags.
For instance let's take the tag "children's poetry"- this tag has 8 agreeing
votes. Pretty good start. Click on the link children's poetry and you will be taken to that community.
If you can not figure that out here is the link:
http://www.amazon.com/tag/childrens%20poetry?ref_=tag_dpp_cust_itdp_t Browse around and look to see which products are being featured. Click on
the products link to see a list of the top books for this community.
Here is the link: http://www.amazon.com/tag/childrens%20poetry/products/ref=tag_tdp_bkt_istp
As you can see "The Fairy Book" is number 1 with 66 votes, "When I dream" is
ranked number 7 with 8 votes. If her book got more than 66 votes for that
key word she would be the best ranked book in this community. Now this may
seem like a lot but I want to remind you we are a group of over 100 authors-
clearly we could outrank "The Fairy Book" if we all participated. My point of demonstrating this is that this is another channel to promote
our books, a place where we can EASILY get our books into high ranking
positions.
Now if you are wondering how this will benefit you directly here is how. If
you go back to the community homepage for "children's poetry" you will
notice on the right it says Children's Poetry Contributors and then gives a
list of the top 4 contributors. This means these are the top four people who
have tagged products on Amazon with this word. If you look at the number 1
tagger you will see he only tagged 21 items. You could easily tag 30 items
in the next 10 minutes and then your picture (Your Amazon Profile I had you
create) will be displayed there. If you remember I told you Amazon is all about interconnectivity. Because I
had you create your unique author signature this will show up in that box
too!! Thus everyone who comes to this community will see YOUR picture
feature that is if you tag the most products with that keyword. I know this was a long one but try to soak up this information. Amazon is a
new channel that is still a little unknown when it comes to methods to
getting a number 1 ranking book. This being said it is entirely possible for
YOU to claim that spot. You just need to participate a little bit everyday. As a Marketing Coach I recommend you pick 3-4 marketing strategies and focus
on them for the next year- give them everything you have got before you make
a judgment as to if it is working or not.. This is YOUR book we are talking
about and because Amazon is so new and such a leader in this type of market
pursue the hell out of it. I can not express to you enough how important
participating on Amazon is. Never before has there been such an outlet where
an author can make a difference of this magnitude in marketing their own
work. It is up to you how successful you want to be, make it happen.
Best regards,
Ms. Kait Neese
Marketing Coach
Strategic Book Group
Strategic & Eloquent Books
www.StrategicBookGroup.com
You Want Your Book TAGGED on Amazon
There are so many things you can do on Amazon.com to help promote your book;
I hope you are utilizing all of these tools made available to you
(especially because the majority are free!). Being an author you know
marketing for your book can be quite costly but here is something you can do
for free which will help you gain great visibility- if done right. By now you have heard me mention the importance of voting at least once or
twice. VOTING is essential as your votes tell Amazon which books need to be
paid special attention to. Say your book had 2 reviews, each with 2 or 3
helpful votes. This is definitely better than 0 helpful votes but still
pretty weak in the overall scheme of things. Now imagine if everyone from
this program voted on your reviews during our Open House announcement. All
of a sudden these two reviews would have over 100 helpful votes. This will
grab Amazon's attention and give your book the credit it deserves. We have a
good group here and we need to use our power to make a voice on Amazon-
because we definitely can. Now let's get to TAGGING. Tagging is similar to voting but slightly
different. Amazon will let ANY Amazon user pick key words they feel should be
associated with a product and then post those to that product's Amazon page.
What does this mean? Say you are just read a Children's Book which you
loved. You could tag that book with keywords like "Bedtime Story, great
read, book recommendation, fairy tales, kids age 5-10" any sort of keywords
you feel describe the book. Here is what TAGS look like:
As you enter these "tags" or agree with "existing tags" you will notice
Amazon provides a drop down box that displays a number. This number
indicates how many times Amazon users have used this keyword to describe a
product, not just the one you are voting on.
Why does this matter? Because each keyword/tag (if you click on it) will
take you directly to a community. In this community the products with the
most tags will be displayed front and center for that community. Would it
not be great if your book was displayed here??? YES IT WOULD!! P.S. You can
tag your Listmanias and thus they will appear in these communities too. Let's take an example to clarify things. If you go to the Amazon page for "When I dream"
http://www.amazon.com/When-I-Dream-Robin-Landry/dp/1608605809/ref=sr_1_1?ie=
UTF8&s=books&qid=1276100606&sr=1-1 You will see this book currently has 15 tags. That is a good number to have
as each Amazon user can only vote up to 15 keyword/tags per book. You will
also see the number of times people agreed with these keyword/tags.
For instance let's take the tag "children's poetry"- this tag has 8 agreeing
votes. Pretty good start. Click on the link children's poetry and you will be taken to that community.
If you can not figure that out here is the link:
http://www.amazon.com/tag/childrens%20poetry?ref_=tag_dpp_cust_itdp_t Browse around and look to see which products are being featured. Click on
the products link to see a list of the top books for this community.
Here is the link: http://www.amazon.com/tag/childrens%20poetry/products/ref=tag_tdp_bkt_istp
As you can see "The Fairy Book" is number 1 with 66 votes, "When I dream" is
ranked number 7 with 8 votes. If her book got more than 66 votes for that
key word she would be the best ranked book in this community. Now this may
seem like a lot but I want to remind you we are a group of over 100 authors-
clearly we could outrank "The Fairy Book" if we all participated. My point of demonstrating this is that this is another channel to promote
our books, a place where we can EASILY get our books into high ranking
positions.
Now if you are wondering how this will benefit you directly here is how. If
you go back to the community homepage for "children's poetry" you will
notice on the right it says Children's Poetry Contributors and then gives a
list of the top 4 contributors. This means these are the top four people who
have tagged products on Amazon with this word. If you look at the number 1
tagger you will see he only tagged 21 items. You could easily tag 30 items
in the next 10 minutes and then your picture (Your Amazon Profile I had you
create) will be displayed there. If you remember I told you Amazon is all about interconnectivity. Because I
had you create your unique author signature this will show up in that box
too!! Thus everyone who comes to this community will see YOUR picture
feature that is if you tag the most products with that keyword. I know this was a long one but try to soak up this information. Amazon is a
new channel that is still a little unknown when it comes to methods to
getting a number 1 ranking book. This being said it is entirely possible for
YOU to claim that spot. You just need to participate a little bit everyday. As a Marketing Coach I recommend you pick 3-4 marketing strategies and focus
on them for the next year- give them everything you have got before you make
a judgment as to if it is working or not.. This is YOUR book we are talking
about and because Amazon is so new and such a leader in this type of market
pursue the hell out of it. I can not express to you enough how important
participating on Amazon is. Never before has there been such an outlet where
an author can make a difference of this magnitude in marketing their own
work. It is up to you how successful you want to be, make it happen.
Best regards,
Ms. Kait Neese
Marketing Coach
Strategic Book Group
Strategic & Eloquent Books
www.StrategicBookGroup.com Posted via email from Strategic Book Marketing
